Formgiving:

Formgiving – the Danish word for design – means to give form to that which has not yet been given form. In other words: to give form to the world that we would like to find ourselves living in the future. A task more important than ever, as humans are the greatest force shaping the planet today. To feel that we have license to imagine a future different from today – all we have to do is look back ten years, a hundred years, a thousand years – to realize how radically different things were then than now. The same would be true if we could look forward with the same clear sight. Since we know from our past that our future is bound to be different from our present, rather than waiting for it to happen on its own we have the power to give it form.